Course Syllabus

Module 1-Introduction to Digital Marketing

  • Introduction and Course Overview
  • History of the Internet
  • Who Is Online &What Do They Do Online?
  • What Do The Statistics Tell Us?
  • Real v/s Digital World
  • Careers
  • and prospects in Digital Marketing

Module 2- Way to Organic Search

  • Basics on Search Engines, Search Results, Crawlers and Indexing
  • Ranking and Results, How do Search Engines
  • Derive Importance?
  • Understanding the SERP
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance

Module 3-Organic Search

  • On-Page-Meta Tags, Description, Keywords, Title Tags
  • Off-Page-Link Building, URL/Article/Blog Submissions

Module 4-Keyword Research and Tactics

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Finding the good keywords
  • Localized Keywords Research
  • Language Based Keywords

Module5-Case Studies

  • Case studies and best practices
  • Practical Sessions

Module6-Google Analytics

  • Google Analytics-How to set up Analytics
  • Linking Analytics with other properties
  • Creating Goals and Tracking Conversions
  • Understanding Google Analytics Reports
  • Let's give a test

Module7-Google Webmaster

  • Setting up a Webmaster A/C
  • Setting up Sitemap in Google Webmaster
  • Checking External and Internal Linking
  • Understanding the Webmaster Report


  • Understanding various models by case Studies
  • Media Buying and Planning
  • Formula for Media Buyings KPIs

Module9-Content Marketing

  • Introduction to Content Marketing
  • Bussiness Opportunities in Content Marketing
  • Blogs
  • Articles

Module 10-Case Studies

  • Case studies and best practices
  • Practical Sessions

Module11-Social Media Marketing

  • What is Social Media?
  • Is SM necessary?
  • What are the Components of Social Media?
  • What is everybody doing in the SM
  • Practical Sessions

Module12-Social Media Marketing

  • Various SM Platforms
  • Facebook Marketing-Creation of FB Page, Profile and Group
  • Creation of Content to create hype and Reach
  • How to increase likes and fans?
  • Understanding FB Analytics FB Lab

Module 13-Social Media Marketing

  • Twitter Marketing
  • How to use Twitter in creating your Brand Identity
  • How to increase Followers and who to Follow?
  • Understanding Twitter Analytics
  • Twitter Lab

Module 14-Social Media Marketing

  • YouTube Marketing
  • Creating YouTube Channel
  • How to upload YouTube Videos, create
  • description and increase views
  • Understanding YouTube Analytics

Module 15-Social Media Marketing

  • Pinterest-Creating and following Pins Other SM Platforms
  • SM Lab

Module 16-Online Marketing & Adwords

  • Basics of SEM
  • AdWords A/C Setup
  • Running your first Campaign
  • AdGroups and Keywords
  • Running your first Text Ad
  • Understanding Billing and Accounting

Module17-Adwords-Display Advertising

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC

Module18-Facebook Adverts

  • Setting up a FB Campaign
  • Running your FB Ads
  • Understanding FB Ads Reporting
  • FB Adverts Lab

Module19-Mobile Marketing

  • Basics of Mobile Marketing
  • Trends in Mobile Marketing
  • Proximity Marketing
  • Whats App
  • QR Code
  • Miss Call Campaign
  • Mobile App
  • Smart Messaging
  • Advantages and Tactics in Mobile Marketing
  • Case Study of Mobile Marketing

Module20-Case Study and Digital

  • Marketing Lab
  • Case Studies in Digital marketing
  • Digital Marketing Training Lab